Swati Geriani
Consumer Tech Growth & Monetization | 11+ years exp Product & Strategy | IIMB IIITA
- Role
- Strategy Lead at HP
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Swati Geriani
Market Growth leader with 11+ years of experience at the intersection of Product, GTM, and Strategy across consulting and high-growth consumer tech/hardware environments. Have experience in 0->1 as well as scale work for both Product led growth in Digital ( Zomato) to Category Led Growth in Offline GTM ( HP) Currently leading Strategy for Personal Systems at HP India, driving market growth, category strategy, and cross-functional alignment across product, GTM, Alliance and marketing. Own market investments and allocation for spends across teams aligned to PnL. Partner- led acquisition and co funded growth activities with alliance partners ( Intel AMD Qualcomm Microsoft) Previously at Zomato, transitioned from Sales Strategy to Product Management, where I led key consumer app initiatives focused on funnel conversion, user growth, AOV improvement and monetization — recognized with the Founder’s Award for high-impact product contributions.Started my career at BCG, working on TMT (Technology, Media & Telecom) cases, building a strong foundation in structured problem solving, executive communication, and data-driven decision making.Currently curiously learning and eyeing on: How AI and emerging technologies can shape product strategy, GTM, and business transformation. Passionate about everything consumer tech, growth and monetisation ( User acquisition, activation, funnel opti, monetisation, PnL, Revenue scaling and most importantly user experience ). I thrive in settings where there is little to no clue on where and how to begin :)
Experience
Strategy Lead
Apr 2023 — Present · Gurugram, IN
Business planning - AOP and LTP of market share, revenue and margin, laying out strategic priorities - GTM strategy and execution plan - Closely working with Alliance partners ( Interim Headed Alliance for joint partnership on annual promotional spends and rebates )- Product marketing - Launch products full funnel plan - India narrative on USP of HP, GTM pipe wise play and cross team execution plan ( marketing / PR/ Retail marketing )- India Market level investment budget allocation across teams aligned to growth and margin priorities
Education
Indian Institute Of Information Technology Allahabad
B.Tech, Electronics And Engineering.
Indian Institute of Management Bangalore
Master of Business Administration (MBA), Business Administration and Management, General
Skills
- Market Research
- Project Management
- Microsoft Office
- Interpersonal Skills
- Business Analysis
- Team Leadership
- Business Stategy
- Strategic Consulting
- Management Consulting
- Team Management
- Business Strategy
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