Simon Capper
Data and Insight Consultant @Torchlight Data Ltd
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WORK HISTORY
Data and Insight Consultant @Torchlight Data Ltd
Maidenhead, GB
EDUCATION
University of Cambridge
Bachelor's degree
CIM | The Chartered Institute of Marketing
Postgraduate Diploma, Marketing
SKILLS
ABOUT SIMON CAPPER
Data-driven leader with over 20 years of experience applying analytical insight, machine learning, and AI to maximize business performance and revenue. Currently leading an 18-person central data department at Jellysmack, a start up optimising and distributing video creators\' content across leading social platforms.Skills include:• Developing scalable data pipelines, models, and BI tools to power data-informed decisions• Leading large, high-impact projects spanning predictive analytics, digital optimization, campaign measurement, and product innovation• Mainstreaming advanced analytics and pioneering context-sensitive qualitative and quantitative research methodologies• Building high-functioning teams focused on leveraging data science and engineering to solve complex business challenges• Communicating analytical narratives and strategic recommendations to senior leadership and cross-functional partnersProven track record of using data and analytics to unlock business value, enhance understanding of target audiences, optimize digital experiences, and boost marketing performance. Excited to continue applying expertise in leadership, analytics, and strategic planning to drive sustainable growth.
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