Shashank Gupta

About Shashank Gupta

My DNA is of an entrepreneur. I like to take complete ownership, lead the team, be a…

Experience

1. Head of Growth

   FPL Technologies

   Apr 2024 — Present · Pune, IN

   Latest: Exploring and Building Agentic AI use-cases on the Growth Marketing side with custom agents and fine-tuned LLMs with internal data. BAU: Driving end-to-end growth for India’s leading consumer fintech ecosystem across Credit Cards, Credit Score management, savings, and investments – OneCard, OneScore, and Wizely – with a combined reach of 50 M+ users. Navigating Growth within a regulated fintech space and ensuring RBI compliance norms, however, here are a few of the hard problems we are solving,1. Attribution modelling across Paid, Owned, and Earned media. Scaling Monetization from one of the biggest B2C Credit Fintech apps, i.e, OneScore3. Scaling organic user acquisition with an in-house content production machine. Reactivating low-intent and older users, i.e, winning users back.5. Acquiring users at scale with the lower CACAt present, I lead- Entire Go to market (GTM) strategy for OneCard(Credit card app), OneScore(Credit score app) and Wizley(Savings and Investement app)- New users acquisition at scale via paid media(performance marketing such as Google and Meta, Partnership media such as Amazon and Affiliate & OEMs) with ₹Cr+ Media Spends- Monthly and Annual Growth plan with budget allocation, channel mix, CAC targets, and campaign-level KPIs- End-to-end MMP(Adjust and Appsflyer) integration and events architecture implementation across Firebase, GTM, Meta/Google SDKs, and backend events for cohort analysis, segmentation, and conversion tracking- ASO strategy across 3 apps - on-page ASO, keyword optimization, custom store listings, and Play Store content distribution strategy- In-house content production for performance copy/creatives and video ads for faster execution and optimization- Full funnel remarketing across owned channels - Email, Push, SMS/RCS, and WhatsApp. Personalized journey-based campaigns for onboarding, activation, and engagement.

Education

• I.I.T guwahati

  Bachelor of Technology (B.Tech.), Chemical Engineering

  2011 — 2015

• Sunbeam School

  AISSCE, Physics, chemistry, mathematics, physical education

  2008 — 2010

• GrowthX®

  Product and Growth leader, Business

Skills

• Search Engine Optimization (SEO)
• Leadership
• Microsoft Office
• Research
• Market Research
• C
• Programming
• Entrepreneurship
• Public Speaking
• Engineering
• Survey Research
• Content Writing
• Strategy
• C++
• Business Analysis
• Matlab
• Search Engine Marketing (Sem)
• Microsoft Word
• Team Leadership
• Project Management
• Product Management
• Business Development
• Digital Marketing
• Poetry
• Marketing
• Reservoir Simulation
• Teamwork
• Team Management
• Business Planning
• Oil & Gas
• Volunteer Management
• Writing
• Customer Service
• Social Media
• Management
• Simulations
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Marketing Strategy