Soren Friis Larsen
Crisis, Issues and Reputation Management Expert @Mach Media
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WORK HISTORY
Crisis, Issues and Reputation Management Expert @Mach Media
New York, NY, US
As a Crisis, Issues and Reputation Management Expert for Mach Media, I help companies, organizations, and senior executives prepare optimally ahead of time through risk assessment, planning, crisis management governance, issue mapping, stakeholder analysis, communication strategy, and executive and spokesperson training. Always favoring a proactive approach, I assist both newly appointed and long-established executives in building and managing their reputation and thought leader status, and I help organizations build credibility on the issues important to them which serves as a reputational moat around their brand, PR and marketing efforts.
EDUCATION
Københavns Universitet - University of Copenhagen
M.Sc., Political Science
Københavns Universitet - University of Copenhagen
BA, Political Science
Santa Barbara City College
Non degree study abroad program, Political Science and Government
Copenhagen Business School
Master of Business Administration (M.B.A.), Executive MBA
SKILLS
ABOUT SOREN FRIIS LARSEN
I am based in New York where I founded and run MindCream. We offer strategic advice and training to executives and senior professionals especially with strategic communication, crisis preparedness, and issue management. We help companies, organizations, and senior executives prepare optimally ahead of time through risk assessment, planning, crisis management governance, issue mapping, stakeholder analysis, communication strategy, crisis simulation exercises, and executive and spokesperson training. As Head of Office and US Spokesperson for Dansk Erhverv, I work with the rest of our great international team to support Danish companies doing business in the US, and advocate for optimal conditions for growing commercial relations between Denmark and the US. I am also involved in several board roles, and I love to network with people who are smarter than myself (the vast majority of people I meet), so please do not hesitate to reach out if you feel we should connect or if I can be of help. I can be reached at +13•••••••36, s••••@mind-cream.com or s••••@friis-larsen.com
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