Samantha Freda Scala

About Samantha Freda Scala

With 15 years of professional experience, in marketing and technology, in both the creative agency and corporate setting, Samantha is a digital marketing expert specializing in people management, account service, project management, creative operations, and creative campaign development. As a project manager, her clients have included Hilton, Volkswagen Group of America, Dick\'s Sporting Goods, PUMA, several real estate companies and National Trust for Historic Preservation among others. While at Hilton, Samantha was a leader for the in-house Creative Agency, responsible for building out the account and project management function of the agency and successfully transforming the agency\'s reputation for service and creative quality. Samantha later transitioned into Creative Operations for the agency and re-established the team\'s mission, vision and values and optimized performance and metrics, through the team\'s structure, processes, and capacity planning strategy.Whether Samantha is leading a team or a project, Samantha is passionate about effectively executing projects which meet stakeholder business goals and objectives, with a strong emphasis on results and enjoying the process with the people along the way. Samantha has experience mentoring and leading teams, establishing and training others on standard operating procedures, vision/mission/goal planning, building client relationships, creative resourcing and recruitment, managing external creative agencies, project scoping, budgeting, forecasting, and partnering closely with corporate procurement and legal teams.Samantha\'s experience enables her to effortlessly bridge the gap between, people and process, facilitating group communication, managing expectations, and team effectiveness. Samantha holds a dual degree in Communication Sciences and Journalism from the University of Connecticut.

Experience

1. Senior Manager, Card Partnerships, Marketing Operations

   Capital One

   Jun 2024 — Present · McLean, VA, US

Education

• University of Connecticut

  BA, Communiations, Journalism

Skills

• Online Marketing
• Google Analytics
• Email Marketing
• Advertising
• Online Advertising
• Social Networking
• Brand Development
• Account Management
• Marketing Strategy
• Entrepreneurship
• Project Management
• Budget Management
• Real Estate
• Direct Mail
• Project Planning