Steve Terjeson

About Steve Terjeson

As Vice President of Data & Technology in North America, I lead Choreograph’s client side technical delivery groups (Technology Enablement, Cloud Engineering, Data Science, and Media Activation) in delivering full-service enterprise programs around customer experience management and data-driven marketing initiatives. I have spent over 26 years in the digital and marketing space building my extensive digital skillset, including a background in programming and digital technology. I am an expert in designing and developing enterprise solutions to evolve clients’ digital capabilities from short-term projects to long-term digital maturity engagements. Specific areas of expertise include real-time customer data platforms (CDP’s), cloud solution architecture, analytics, testing, optimization & personalization, marketing platform integration with online and offline channels, audience management, and enterprise tag management.Clients that have been under my portfolio include a range of verticals and include brands such as Adidas, Acura, Berkshire Hathaway, Boehringer-Ingelheim Animal Health, Bose, Charles Schwab, Coca-Cola, Colgate, Costco, David Yurman, Dell, Digikey, Dr. Pepper Snapple Group, EA, GameStop, Garmin, Giphy, Google, Home Depot, Humana, IBM, Indeed, Mazda, M.D. Anderson Cancer Center, Motel 6, Mutual of Omaha, NBC Universal, Neiman Marcus, Novo Nordisk, Office Depot, OptumRX, Paramount, Peloton, Pfizer, Royal Caribbean, The Salvation Army, Uber, ULTA, United HealthCare Group, Volvo and many others!I\'m also a military history buff, dedicating my free time as founder and executive editor at World War II History. I spent several years volunteering with Washington State Search & Rescue, Cascade EAA Warbirds, the Museum of Flight in Seattle, and am a charter member of the National WWII Museum.Certifications: Adobe Experience Manager ACE Certification - Business PractitionerGoogle Cloud Certified - Professional Cloud ArchitectTealium iQ Tag Manager Partner Certification - Deployment ManagementTealium iQ Tag Manager Partner Certification - Advanced SolutionsGoogle Cloud Platform Architect CertificateGoogle Cloud Platform Data Engineer CertificateGoogle AdWords Professional CertificationGoogle Analytics Individual Qualification CertificationGoogle Display & Video 360 CertificationGoogle Campaign Manager 360 CertificationGoogle Creative CertificationGoogle Search Ads 360 CertificationIBM Business Partner SaaS Support MasteryIBM Coremetrics Technical Sales MasteryMonetate Partner Certification

Experience

1. Vice President - Data & Technology

   Choreograph

   Feb 2025 — Present · US

   Group Leader for the client-side technology and custom solutions practice at Choreograph, directing multi-disciplinary teams across Analytics, MarTech Implementation, Cloud Engineering, Data Science, and Advanced Media Activation. Drive the technical strategy and execution of complex, high-value enterprise projects for global, enterprise-tier clients with a focus in Pharma, Healthcare, FinServ, and CPG.Business Growth & Strategy: Drive 6- and 7-figure new business growth by leading the full agency lifecycle, from RFI/pitch and strategic planning to solution design, technical build, and final delivery. Cultivate executive-level client relationships, manage strategic partnerships, and serve as the lead sales engineer for multi-platform solutions.MarTech & Cloud Architecture: Architect and deliver comprehensive enterprise MarTech roadmaps. Specialize in designing and implementing next-generation 1st-party data cloud ecosystems (CDP, CDW) that are seamlessly integrated with AdTech platforms for measurable, large-scale activation.Innovation & Emerging Tech: Pioneer the development and integration of emerging capabilities, including next-generation AI and Agentic solutions, to forge innovative connections between client data and marketing outcomes. Spearhead cloud modernization initiatives to accelerate client data maturity.Technical Leadership: Serve as the practice\'s senior technical authority, owning final escalation, guiding team skill development, and fostering cross-discipline integration. Establish and enforce the gold standard for technical delivery excellence across all engagements.

Education

• American Public University System

  Bachelors, History Major, Management Minor

  2008 — 2014

• University of Phoenix

  Criminal Justice

  2003 — 2005

• Pierce College

  History, Computer Science, Business

  1998 — 2000

Skills

• Web Analytics
• SEO
• Sem
• Google Analytics
• Google Adwords
• Social Media Marketing
• Digital Marketing
• Analytics
• Ppc
• Marketing
• Adobe Analytics / Sitecatalyst
• Tag Management
• Web Marketing
• Account Management
• Military History
• Adobe Marketing Cloud
• Digital Photography
• E-Commerce
• Omniture
• Management
• History
• Web Development
• Tealium
• Coremetrics
• Jquery
• Reporting & Analysis
• Sql
• Data Analysis
• Excel
• Php
• Usability Testing
• Online Marketing
• Html + Css
• Ajax
• Javascript
• Research
• Social Media
• Web Design
• Search
• Databases