Şeyda Ülgen
Principal Product Designer @Zalando
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WORK HISTORY
Principal Product Designer @Zalando
led the development of an AI-powered assistant, expanding it into 20+ markets in 2024- mentored, bar-raised in a team of 4 designers across two countries (Ireland, and Germany) as leader- Improved the design hiring process by redesigning UX interviews both for interviewers and candidates for a design community of 200+ people.
EDUCATION
Hochschule für Gestaltung Schwäbisch Gmünd
Product Design
Anadolu University
Industrial Design
Stanford Continuing Studies
Leadership by Design
SKILLS
ABOUT ŞEYDA ÜLGEN
I am a Principal Product Designer at Zalando, leading opportunities that adapt the product to each customer\'s needs using technologies such as machine learning algorithms, natural language processing, computer vision, and more. I raise the design bar in a team of four designers, empowering them to deliver user-friendly and innovative solutions that drive growth and engagement. With over a decade of experience, I have worked with global brands such as Delivery Hero and IBM, where I applied design thinking and design leadership principles to create impactful products and services. I have also co-created UX Folks, a community platform for UX professionals, and mentored aspiring designers at Ladies that UX Amsterdam. My educational background includes a degree in Industrial Design from Anadolu University and courses in Leadership by Design from Stanford.
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