Severine Sekula
Yoga Teacher | Sound Healer | Wellness Marketing Strategist | Founder, Shakti Coaching | Empowering Women Through Movement, Mindfulness & Messaging
- Role
- Director, Brand & Strategy at Hanu Wellness
- Location
- Miami Beach, FL, US
- LinkedIn followers
- 500 followers
About Severine Sekula
I help wellness brands grow with clarity, creativity, and soul.As a yoga teacher, sound healer, and former media exec turned strategist, I bring a unique blend of grounded experience and intuitive insight to everything I do. I’ve taught hundreds of students how to reconnect with their bodies, and I’ve helped wellness studios and solopreneurs develop authentic strategies to grow their presence—online and in real life.I’m the founder of Shakti Coaching Services, where I support women (especially mothers and mothers-to-be) through intentional movement, breath, and sound. I also consult for wellness businesses, guiding them through marketing strategy, brand development, and operational clarity.After years in the corporate world working with brands like Nielsen, Roku, and Hulu, I now use my skill set to elevate conscious companies and community-based ventures.Let’s connect if you’re: Looking for a yoga or sound healing facilitator A wellness founder in need of strategic marketing support A fellow mompreneur or birth worker aligned with this mission
Experience
Director, Brand & Strategy
Mar 2023 — Present · Miami Beach, FL, US
I lead the brand, marketing, and strategic growth initiatives at Hanu Wellness—Miami Beach’s long-standing home for transformative yoga. My role centers on elevating the studio’s presence, strengthening community relationships, and building sustainable revenue through creative marketing, partnerships, and member-focused experiences.What I oversee- Brand strategy, content direction, and digital growth across all platforms- Community engagement and studio events, serving as a public-facing representative of Hanu- Revenue strategy including intro offers, membership flow, and ClassPass conversions- Corporate wellness partnerships and external collaborations- Studio visibility, storytelling, and multi-channel campaigns- Operational alignment and big-picture planning alongside ownershipI blend creativity, strategy, and heart—ensuring our brand stays aligned, resonant, and expansive as we grow.
Education
Mount Saint Mary's University
Master of Business Administration (MBA), Entrepreneurship/Entrepreneurial Studies
2017 — 2018
Boston University
School of Management: Bachelor of Science, Business Management
2009 — 2012
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