Sevonnah Friend
Creative Program Manager @Fannie Mae
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WORK HISTORY
Creative Program Manager @Fannie Mae
Manage strategy driven projects that require close partnership with the leadership teamEnsure alignment at both the project and campaign level on cross functional dependencies while fostering seamless collaboration across diverse teams.Proactively identify and address project challenges, applying innovative problem-solving techniques to ensure timely and successful project delivery.Mitigate project risks through comprehensive risk assessment and implementation of effective risk management strategies, resulting in streamlined processes.Cultivate and maintain strong partner relationships, ensuring satisfaction through clear communication and transparency.Implement continuous process improvement methodologies while enhancing project workflows and increasing overall project efficiency.Demonstrate adaptability in dynamic work environments, successfully navigating changes and uncertainties with a flexible and resilient approach.Communicated project updates and results in a clear, concise, and compelling manner, fostering understanding and engagement among stakeholders.Consistently delivered projects on time and within budget over 90% of the time showcasing a commitment to excellence and a track record of meeting or exceeding project expectations.
EDUCATION
Towson University
Bachelor’s Degree
Carroll Community College
General Studies
ABOUT SEVONNAH FRIEND
Results-oriented Marketing Project Manager with 8+ years of experience driving cross-functional initiatives in B2B, SaaS, and professional services environments. Proven leader in both corporate and agency settings, with a strong track record of executing high-impact campaigns, managing creative workflows, and aligning stakeholders across marketing, product, and executive teams.Known for delivering complex, multi-channel projects on time and under budget—from global event programs and creative operations to integrated lead-gen campaigns. Skilled in digital strategy, content development, performance reporting, and cross-functional collaboration.An early adopter of AI in marketing, I’ve helped build AI-powered knowledge systems to scale content operations and internal efficiency. I’m passionate about the evolving intersection of AI and marketing and bring a future-forward mindset to every project I lead.Core Competencies:• Creative Project & Program Management• SaaS & B2B Marketing Strategy• Cross-Functional Team Leadership• AI Adoption & Prompt Engineering• Digital Campaign Execution (SEO, SEM, Paid Social, Email)• Event & Asset Production Management• Workflow Optimization & Process Design• Stakeholder Alignment & Executive CommsLet’s connect if you’re looking for someone who blends marketing expertise, operational excellence, and a passion for innovation.
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