Seve Rivers

About Seve Rivers

I’m a State Manager for Sazerac in Pennsylvania, partnering with the PLCB and our broker network to expand distribution, grow share, and elevate brand visibility. I set clear volume goals, monitor performance, and make sure retail pricing stays aligned to our brand strategy.Beyond managing the current portfolio, I build and launch programs that drive innovation and trial—coordinating trade events, promotions, and in-store activations that convert interest into repeat velocity.I own the planning cadence—annual, quarterly, and monthly business plans tied to our company’s sales strategy. I work cross-functionally to surface growth opportunities, translate market trends into actions, and adjust quickly as conditions change.Broker leadership is a core focus: I set KPIs, track outcomes, and keep communication open so everyone is rowing in the same direction. The result is strong, trust-based partnerships that deliver consistent execution.My approach reflects Sazerac’s values—innovation, entrepreneurship, and integrity. I’m motivated by building sustainable growth, strengthening state partnerships, and creating wins for retailers and consumers across Pennsylvania—Focus areas: Distribution expansion • Pricing & revenue management • Trade marketing & activations • Business planning (A/Q/M) • Broker management & KPIs • Market analytics & trend spotting • Portfolio innovation

Experience

1. State Manager of Pennsylvania

   Sazerac Company

   Jul 2024 — Present · US

   Lead Sazerac’s business in Pennsylvania, overseeing 1.5M annual cases across on- and off-premise channels. I manage multiple broker networks and sales teams while providing indirect leadership to Market Development Representatives, ensuring strong retail execution and brand growth. My focus is on building impactful trade partnerships, navigating the control state environment, and delivering sustainable volume, share, and revenue growth to strengthen Sazerac’s position against both national suppliers and local distillers.

Education

• East Stroudsburg University of Pennsylvania

  Bachelor of Arts (BA), Speech Communication and Rhetoric

  2008 — 2013

• East Stroudsburg University of Pennsylvania

  Communications, Communication and Media Studies

  2008 — 2013

Skills

• Strategic Planning
• Problem Solving
• Strategic Thinking
• Management
• Team Building
• Time Management
• Marketing
• Corporate Communications
• Public Speaking
• Training
• Committed to Professionalism
• Customer Service
• Powerpoint
• Relationship Marketing
• Customer Insight
• Teamwork
• Microsoft Word
• Communications Planning
• Account Management
• Leadership
• Communication Skills
• Event Planning
• Marketing Communications
• Facebook
• Coaching
• Sales
• Spokesperson
• Social Networking
• Social Media Marketing
• Speech Writing
• Public Relations
• Organization
• Business Strategy
• Strategic Communications
• Social Media
• Online Communications
• Communication
• Media Planning
• Web Content
• Communication Training