Severine de Luze
International Brand Animation Director @Parfums Christian Dior
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WORK HISTORY
International Brand Animation Director @Parfums Christian Dior
Région de Paris, FR
Responsible for Dior\'s brand animation strategy, deployment and offer at a WW level. Reporting to the Chief Marketing Officer. Management of a 10 people team- Defined and led the brand retail animations (Xmas, CNY etc.), from brand concepts & story-telling to full 360 activation plan : creative campaigns, digital & e-commerce, merchandising concepts incl. pop up stores, client retailtainement and services, CRM, PR, training - Led the strategy and development of the limited edition yearly product plan - Fragrance & La Collection Privée, Makeup, Skincare (300M€ TO), including art & craft exclusive collaboration projects - Led the Sustainability project for the entire Gifting range (150 sku\'s av.)
ABOUT SEVERINE DE LUZE
Experienced executive with 15+ years of leadership & global marketing in the luxury industry at LVMH group, bridging a creative vision with business stakes and brand building.* Art, craft & culture addicted * Brand lover * Driven by meaning, excellence, people & creative environments * Curiosity, passion, innovation, leadership & empathy are my strength SKILLS - Brand strategy, business development, product creations, budget and P&L, 360 activations on every client touchpoint : digital & e-commerce, communication, CRM, PR, retail services & experiences, training - Brand image building, concepts & story-telling, campaigns lead, art & craft collaborations - WW projects lead with deep knowledge of Asia, US, EMEA regions - Management of a 10 people direct team and lead on > 100 people 360 project teams INTERESTS & PROJECTS - Ecole du Louvre : art history & contemporary art cycles - IFM (Institut Français de la Mode): continuing education & member of the jury for the Msc in International Fashion and Luxury Management - Member of the Amis du Centre Pompidou association
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