Severin Madsen-Dean

Brand Events Manager @San Jose Sharks

San Jose, CA, US

Ideate, create, plan, manage, and execute branded events throughout the calendar year, with a focus on innovation, fan engagement, and alignment with the Sharks core values and brand identity- Collaborate cross-departmentally with Events, Marketing, Game Presentation, Community Relations, and Corporate Partnerships to ensure cohesive execution and brand consistency across all touchpoints- Support in-arena brand activations and presentations during home games, enhancing the live fan experience and contributing to a high-energy atmosphere- Conceptualize and implement creative brand integrations within team and partner events, ensuring a consistent look, feel, and tone- Manage relationships with sponsors, vendors, agencies, and other external stakeholders to deliver high-quality, on-brand experiences- Oversee event logistics including budgeting, timelines, staffing, and production details; ensure events are executed on time and within budget.

Clark College

Associate of Arts - AA

Washington State University

Bachelor of Science - BS

University of Louisville

Master's degree