Seung-Youn Lee

Team Lead, Audience Strategy & Personalization at LG Electronics

Role: Team Lead, Audience Strategy & Personalization at LG Electronics
Location: Englewood Cliffs, NJ, US
LinkedIn followers: 500 followers

About Seung-Youn Lee

An experienced digital marketing professional in developing audience strategy, leveraging audience data and customer insights, which inform omni-channel activation strategies, measurement/reporting, and analytical projects.

Experience

Team Lead, Audience Strategy & Personalization
LG Electronics
Nov 2024 — Present · Englewood Cliffs, NJ, US
Leads the 1XP team in driving audience strategy, on-site personalization, and 1:1 owned channel activation across the customer journey. Oversees the development of data-driven engagement strategies, customer segmentation, and test-and-learn initiatives including A/B testing to optimize customer experience, improve conversion, and drive business growth.

Education

Brigham Young University
B.A., Advertising Communications
2004 — 2008

Skills

Media Planning
Marketing Strategy
Social Media
Online Advertising
Marketing
Competitive Analysis
Integrated Marketing
Management
Digital Marketing
Strategic Planning
Digital Strategy
Digital Media
Market Research
Advertising

Contact information

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Work email
•••••@lg.com
Personal email
•••••@•••••.com
Direct dial
+12•••••••51

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Current company

LG Electronics

Appliances, Electrical, and Electronics Manufacturing · 10K employees · 20 Yeouido-dong, Yeongdeungpo-gu, Seoul, 150-721, KR

Step into the world of LG Electronics, a global innovator in technology and consumer electronics focused on creating solutions for a better life. Guided by our brand promise, Life’s Good, we aim to make everyday life better, smarter and more meaningful for people around the world. With a history spanning more than six decades, a network of more than 100 subsidiaries, and an international workforce of over 75,000, LG Electronics operates on a truly global scale. Since our founding in 1958, we have remained focused on delivering innovative products and technologies that improve lives around the world. Through our four business divisions — Home Appliance Solution, Media Entertainment Solution, Vehicle Solution, and Eco Solution Companies — we provide innovative products and services that enhance everyday life across residential, entertainment, mobility, and HVAC sectors. At the same time, we continue to expand into new growth areas including AI Home, smart factories, robotics and platform-based services such as webOS, building on our strengths in both consumer technology and B2B solutions. Our management philosophy, Jeong-do Management, reflects our commitment to integrity, transparency and doing business the right way. Built on the principles of customer value creation and people-oriented management, our culture encourages collaboration, creativity and growth. Join us as we continue to shape what comes next, because at LG, Life’s Good.

lg.com

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About Seung-Youn Lee

Experience

Team Lead, Audience Strategy & Personalization

Education

Brigham Young University

Skills

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