Seth Tracey

About Seth Tracey

Hi, I’m Seth. Over the past 10 years, I’ve worked across the full spectrum of product design—contributing to every stage of the product lifecycle, from early discovery and ideation to bringing polished experiences to life on screen.I’m passionate about design and constantly exploring how AI can enhance and expand my capabilities. I take a mobile-first approach in much of my work and bring deep expertise in design systems, systematic thinking, and creating cohesive, scalable experiences across product ecosystems.

Experience

1. Senior Product Designer

   Northwestern Mutual

   Jan 2020 — Present · Milwaukee, WI, US

   At Northwestern Mutual, I work as a Senior Product Designer, collaborating closely with cross-functional teams including product managers, engineers, fellow designers, content strategists, and UX researchers. Together, we craft thoughtful, scalable solutions that align with business goals and deliver meaningful value to our clients.Teams I’ve contributed to: • Platforms & Core Utilities (B2B & B2C) • Client Experience (B2C) • Native iOS & Android Mobile App Teams (B2C)Key projects and initiatives:• Chat Feature with Secure Document Sharing: Created a secure communication channel between clients and FRs, with support for real-time messaging and file exchange.• Accessibility Improvements: Conducted audits and design updates to ensure our mobile app met ADA compliance standards• Mobile UX Enhancements: Led holistic experience improvements across our iOS and Android apps, addressing both usability and visual design.• Platform Alignment: Helped unify the web and mobile experiences, ensuring consistency and cohesion across our product ecosystem.• 0–1 Initiatives: Participated in multiple early-stage projects that laid the groundwork for scalable, long-term product growth.• Cash Flow Experience: Designed a new budgeting and spending insights feature for mobile and web, allowing users to track habits and set category-specific targets.• Core Payments Flows: Designed mobile-first solutions for bill payments, managing payment methods, modifying billing cycles, loan repayments (including bulk actions), and making investment contributions.• Mobile Design System: Led the development and documentation of a mobile-specific design system to support both designers and engineers.• Light/Dark Mode Mapping: Created and documented a scalable color system to support light and dark modes across applications.• Motion & Illustration Design: Introduced animations and illustrations to enrich product experiences—such as animated data visualizations and onboarding flows.

Education

• University of Wisconsin-Milwaukee

  Bachelor of Fine Arts (BFA), Design and Visual Communications, General

  2010 — 2014

Skills

• Adobe Creative Suite
• Customer Service
• Painting
• Social Media
• Microsoft Office
• Mechanics
• After Effects
• Motion Graphics
• Photoshop
• Dreamweaver
• Illustrator
• Visual Communication
• Indesign
• Mac
• Logo Design
• Typography
• Jquery
• Javascript
• Html 5
• Digital Photography
• Graphic Design
• Interaction Design
• Branding & Identity
• Drawing
• Photography
• Game Design
• Web Design
• Information Graphics
• Css3
• Layout