Seth Reid

About Seth Reid

Executive leader driving change management and operational excellence, leading creative and technical teams through full-cycle project management.SUMMARY OF QUALIFICATIONS:• Senior Operations Management | Executive Leader• P&L | Budget | Forecasting Management• Strategic Vision Development • Cross-Functional Team Management• Change Management• Business Case Development• Digital | Mobile Strategy & Production• XaaS (SaaS, PaaS primarily)• Full Life Cycle Project Management• Vendor Relationship Management• eCommerce / DTC Websites• C-Level Executives | Client Relationships• Staff Recruiting | Hiring | Onboarding• Quality AssuranceINDUSTRY EXPERIENCE:Retail | Consumer Packaged Goods (CPG)| Telecommunications | Insurance | Motorsports | Real Estate | Food & Beverage | Alcohol | Restaurant | Health & Wellness | FinancialCLIENT ROSTER:Starbucks | Prologis | Truss | Duracell | Welchs | Ferrero | AT & T | Pharmavite | Johnson & Johnson | Red Robin | P&G | 7-Eleven | American Family Insurance | Kellogg\'s | MillerCoors | Victory/Polaris | Visa

Experience

1. Senior Solutions Engineer

   Fable Libations

   Sep 2023 — Present · Denver, MN

   As Fable’s fractional technology lead, I participate in the full scope of the brand’s digital ecosystem—from strategy and eCommerce development to ongoing optimization and scalability. I led the evaluation and implementation of the company’s core platforms, launching a fully integrated WordPress + WooCommerce site and connecting it with fulfillment partners and CRM systems through custom API integrations.I implemented and continue to manage Klaviyo for CRM and email marketing—building automated flows and tracking to support customer engagement and retention. I also support the broader Fable team with vendor evaluations, tech audits, and scalable digital strategies that align with evolving business goals.

Education

• Colorado State University

  BFA

• Metropolitan State University of Denver

  BFA