Seth S.
Sales Development Representative @CreativeX
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WORK HISTORY
Sales Development Representative @CreativeX
New York, NY, US
The creative is responsible for 56% of sales lift - higher than reach, targeting, brand, or recency combined. CreativeX technology is focused on unlocking that 56% through tools and data applications that multiply the impact of effective creative on your business. Used globally by Heineken, PepsiCo, Estée Lauder, Diageo (whose CEO publicly credits the tools with a 50% reduction to CPM), Nestlé (whose CMO attributes CreativeX to a 66% increase in digital ad effectiveness), and more, CreativeX powers creative decision-making and measurement at scale for the world\'s most sophisticated brands.
EDUCATION
Virginia Commonwealth University
Bachelor's degree
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