Seth Levine

About Seth Levine

I’m a marketing and communications professional who works at the confluence of brand strategy, design, digital, social media, technology and human behavior. I develop resonant brands that convey meaningful value propositions to potential customers, strategies that provide them with needed visibility among key audiences and content that creates valued interactions. I have extensive experience planning and executing integrated direct-to-consumer/patient, direct-to-physician and B2B campaigns for pharma, devices, diagnostics and health delivery. I have worked with dozens of brands in respiratory, vascular, oncology, pain, inflammation & immunology, rare disease, genomics and other categories.Challenges are what excite me- Complex consumer and B2B product launches - Connecting with new and niche audiences in a constantly evolving media and technology landscape- Creating efficient and effective ecosystems of owned digital & social brand assets- Generating brand curiosity AND creating the corresponding mechanisms that lead to conversion- Leveraging digital and social media to dimensionalize real-world experiences and extend brand interactions- Crafting soup-to-nuts multi-faceted marketing and communications plans- Direct-to-physician (really!)Companies I’ve worked with: Shire, Abbott, AbbVie, GSK, Novartis, Celgene, Covidien, athenahealth, Foundation Medicine, Dell, Target, Partners HealthCare, Nuance Communications, AT & T, Spaulding Rehabilitation Network, bioMerieux, Ferring Pharmaceuticals, AVEO Oncology, Meda Pharmaceuticals, Teleflex Medical, Fresenius Medical, Center for Connected Health, Partners Home Care, Inferscience, GM, Cadillac, PetSmart and Harvard Business School.

Experience

1. Sr Director, Global Head of Corporate Brand and Creative

   Alnylam Pharmaceuticals

   Feb 2020 — Present · Cambridge, MA, US

Education

• The George Washington University

  BA, Political Science

  1993 — 1997

Skills

• Sem
• Multi-Channel Marketing
• Social Media
• Digital Marketing
• Online Marketing
• Content Development
• Email Marketing
• Online Advertising
• Creative Strategy
• Leadership
• Direct Marketing
• Google Adwords
• Integrated Marketing
• Interactive Marketing
• Account Management
• Digital Media
• Interactive Advertising
• Social Media Marketing
• Strategic Communications
• Client Services
• Mobile Marketing
• Brand Development
• Strategy
• Marketing
• Cross-Functional Team Leadership
• User Experience
• Content Strategy
• Marketing Strategy
• Digital Strategy
• Customer Insight
• Analytics
• Public Relations
• Search Engine Optimization (SEO)
• Corporate Communications
• Customer Relationship Management (Crm)