Seth Brent

About Seth Brent

Passionate leader with a strong grasp of digital marketing business operations. I thrive at effectively determining innovative solutions to complicated business challenges. I help organizations scale and modernize through strategic innovation and efficiency:% by implementing revamped build/launch process through internal & 3rd party systems, increasing speed to market and customer satisfaction.% through implementation launch process enhancements and post-launch QC improvements.% over 2-year period through optimized resource allocation, and improved efficiency in managing customer accounts.Top Skills: Google Ads, Microsoft Ads, Meta Ads, Microsoft Excel, Process & Productivity Optimization, Strategic Planning, Cross-Functional Collaboration, Customer Experience, Stakeholder Engagement, Risk Identification & Mitigation, Coaching & Development, Team Empowerment

Experience

1. Senior Manager, Paid Media

   Intentional Marketing Multifamily Marketing

   Sep 2025 — Present

   Spearhead PPC Strategy & Execution: Lead end-to-end management of multifamily client portfolio, overseeing campaign strategy, budget allocation, and performance optimization primarily through Google Ads.• Scale Department Operations: Act as a founding member of the PPC department, developing the internal frameworks and processes necessary to support a projected 3–5x growth in client volume.• Deliver Actionable Data Insights: Analyze complex datasets to produce monthly performance reports, providing stakeholders with strategic recommendations that improve account health and ROI.• Manage High-Value Stakeholders: Maintain direct relationships with key client contacts, serving as a proactive advisor to ensure marketing efforts align with their specific business goals.• Collaborate Across Functions: Partner with creative, strategy, and data teams to integrate PPC initiatives into broader multi-channel marketing campaigns.

Education

• George Fox University

  Bachelor of Arts (B.A.)

Skills

• Teamwork
• Sales
• Customer Service
• Leadership
• Google Analytics
• Research
• Finance
• Microsoft Excel
• Search
• Management
• Team Building
• Paid Search Strategy
• Time Management
• Google Adwords
• Marketing
• Facebook Marketing
• Social Media