Seth Zaplin
SVP of Marketing
- Role
- Senior Vice President of Marketing at Hightainment Corporation
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Seth Zaplin
Seasoned, ambitious individual with 10+ year record of achievement developing and directing grass roots marketing initiatives for brand(s) & artist(s). Solid history of success in branded experiential marketing & live events, talent liaison, budget administration, talent acquisition and retention, social media marketing, and partner/brand/promotions marketing.
Experience
Senior Vice President of Marketing
Oct 2024 — Present
As Senior Vice President of Marketing at Hightainment, I lead the strategy, execution, and evolution of brand experiences that redefine how audiences engage with cannabis-forward entertainment. My role encompasses everything from high-impact event programming and experiential activations to long-term brand partnerships and cross-platform marketing initiatives.Since joining Hightainment, I’ve focused on elevating our brand presence through immersive live and digital events, pop culture collaborations, and unconventional storytelling formats. I work closely with internal creatives and external partners to ensure every touchpoint resonates with our community and reinforces our voice: bold, irreverent, and culturally attuned.Whether crafting flagship events that double as media moments or developing strategic campaigns that fuse entertainment with cannabis culture, I bring a future-facing, audience-first approach to everything I do.
Education
Fashion Institute of Technology
Advertising
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