Seth Swanson

Sales Representative Foodservice CGA Reps

Role: Managing Director at Cga Reps
Location: Nashville, TN, US
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

Experience

Managing Director
Cga Reps
Jun 2007 — Present · Atlanta, GA, US

Education

Georgia College and State University
BBA
1995 — 2000

Skills

Sales Process
Sales Presentations
Pricing
Sales Management
Selling
Purchasing
Customer Service
Food & Beverage
Forecasting
Income Statement
Food Industry
National Accounts
P&L
Catering
Account Management
Key Account Management
B2b
Team Building
Sales Operations
Cold Calling
Food
Budgets
Business Planning
Food Service
New Business Development
Retail
P&L Management
Trade Shows
Key Account Development
Restaurants
Inventory Management
Product Development
International Sales
Customer Satisfaction
Merchandising
Competitive Analysis
Hospitality
Direct Sales
Sales
Culinary Skills

Contact information

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Work email
•••••@cgareps.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Cga Reps

Food and Beverage Services · 23 employees · Founded 1981 · Atlanta, Georgia, United States

At CGA, we add value to our customers by being a “solution provider.” We are not going to simply sell equipment and move on, it is our responsibility to educate the end user, consultant or dealer on the right piece of equipment by talking to them out method, application, preferences and other variables that will help make an informed decision that will increase efficiency and profitability. As the old saying goes, “people want to buy, they don’t want to be sold.” In our industry, we focus on building relationships with our customers, and the end user is our focus. We support the end user by providing more after the sale support and training (if need be), offer more complete product education, conduct thorough demonstrations, recommend consultants to ultimately maintain and grow relationships. Another crucial partner is our Consultants. It is our duty to the end user to provide timely and quality support to the consultants by asking questions on intent of the projects and to honestly provide the best solution, even if it is not something we can provide. It is also our responsibility to build consultants product knowledge, offer better technical info and use technology more to communicate better, to name a few. Similar to consultants, in order to serve the end user the best we can, it is incumbent for us to support and educate our Dealer partners so they can be informed and prepared to present to their customers. This support includes product training, demonstrations and sales calls to name a few. Our goal: customer satisfaction, our focus: end user. The keys to success in our business are simple, be honest with our customers and offer the right piece of equipment at a FAIR PRICE, which arrive ON TIME, WORK properly and to have are durable to withstand the tests of time. We are fortunate with all the lines we represent that all of the above are true which allow us to be successful.

cgareps.com

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Experience

Managing Director

Education

Georgia College and State University

Skills

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