Seth Schlechter

About Seth Schlechter

A strategic sports communications and marketing leader with 7+ years of proven expertise driving transformative PR campaigns and media initiatives across global sports, retail, entertainment and culture. Core member of Fanatics\' Commerce PR team, directing brand strategy and public relations for an organization with $6.2B annual sales + a portfolio spanning hundreds of premier partners including NFL, NBA, MLB, NHL and other major entertainment properties. Demonstrated success in cultivating influential media relationships and securing top-tier coverage across editorial, broadcast, digital and social channels while managing reputation and crisis communications for one of the world\'s fastest-growing digital sports platforms.

Experience

1. Public Relations & Communications

   Fanatics

   Sep 2019 — Present · New York, NY, US

   One of three core team members driving strategic communications during Fanatics\' transformation from e-commerce retailer to global digital sports platform, leading media relations initiatives including targeted outreach, content development, and comprehensive coverage monitoring while amplifying the company\'s evolution across editorial, broadcast, and social channels-Secured high-impact coverage across 40+ top-tier media outlets including ESPN, Good Morning America, Fox Sports, People, Bloomberg, Forbes, CNBC, ESPN.com, Bleacher Report, The New York Post and Complex, driving impactful brand narratives across sports, business, and cultural verticals to reach diverse global audiences-Led strategic communications for 50+ premier partnership launches across professional sports, collegiate athletics, and retail, including transformational deals with Shohei Ohtani, NHL, Cactus Jack, and the Dallas Cowboys. Developed integrated PR campaigns and media strategies in collaboration with partner teams, securing consistent national coverage through compelling storytelling and targeted media outreach-Transform real-time sales data into compelling media narratives around key sports moments and player milestones, including championship moments, record-breaking performances and player movement, positioning Fanatics at the center of cultural sports conversations-Manage on-site media operations and red carpet logistics at marquee Fanatics events including annual Super BowlParty, MLB All-Star Game Party, and NBA Summer League Party, coordinating press coverage for A-list athletes, celebrities and entertainers, and C-suite executives to maximize brand visibility.• Lead award submission initiatives resulting in multiple industry recognitions including SBJ\'s Most Influential in Sports, Fast Company\'s Most Innovative Companies, CNBC Disruptor 50, Clio Sports, and Hashtag Sports.

Education

• Northwestern University

  The Medill School of Journalism - Master of Science in Journalism, Sports Media

  2018 — 2019

• University of Michigan

  Bachelor’s Degree, Sport Management

  2011 — 2015

Skills

• Public Speaking
• Strategy
• Athletics
• Facebook
• Research
• Event Planning
• Marketing
• Sports
• Leadership
• Microsoft Office
• Social Media
• Sponsorship
• Microsoft Word
• Powerpoint
• Microsoft Excel
• Social Networking