Seth Schachter

About Seth Schachter

When people ask me what I do, I tell them I provide opportunities and solutions to the…

Experience

1. Senior Market Research Manager, Primary Care (Cancer Screening) Market Research Manager

   Guardant Health

   Jan 2021 — Present

   Guardant Health is a precision oncology company focused on conquering cancer with data. I am the head of market insights, driving primary and secondary market research, competitive intelligence, consumer research, operational analysis, and forecasting projects for the screening core, our early cancer detection division. The insights my team provides to leadership serve as the basis for determining commercial strategies, future product development, user experience improvements, budgets, and other business decisions. KEY WINS: Clarified an emerging, ambiguous market for the CEO, leading multiple market research projects on cancer screening tests. Identified revenue generation opportunities and quantified the projected value prior to the product’s FDA approval. Launched research on HCP segmentation, positioning, messaging, and creative concept testing for optimizing healthcare professional and consumer marketing assets. Became a trusted thought leader on the changing market by designing and presenting a quarterly intelligence readout. Reevaluated the U.S. healthcare provider universe, prioritizing and tripling the size of our healthcare provider target list, and presented to top leaders. Handled the research budget, execution, and forecasting during a break in leadership. Created a repository of insights from 35+ prior projects accessible by leadership. Course-corrected the research pipeline developed by marketing to ensure on-time assets for product launch. Rebuilt the long-term market model to enable robust market analyses and provide actionable insights to leadership. Provided analyses to advise against a partnership opportunity vetted for possible cross-sell opportunities. Sourced and onboarded 10+ new vendors to expand options for project planning, research methodologies, and improved in-house capabilities. Avoided unprofitable marketing spend by enacting weekly meetings with marketing to provide insights on strategies and timing.

Education

• University of Southern California

  Bachelor of Science (BS), Biomedical Engineering

  2013 — 2017

Skills

• Photoshop
• Event Planning
• Research
• Teamwork
• Powerpoint
• Customer Service
• Microsoft Word
• Leadership
• Microsoft Excel
• Public Speaking
• Microsoft Office
• Social Media