Seth Orton
Marketing Operations Specialist | Data-Driven Growth | AI & Automation
- Role
- Marketing Operations Specialist at O.C. Tanner
- Location
- Provo, UT, US
- LinkedIn followers
- 500 followers
About Seth Orton
I’m a data-driven business and marketing professional with 4+ years of experience in analytics, optimization, and project management. I help businesses turn data into actionable insights that drive revenue growth, improve customer engagement, and enhance operational efficiency.I bring a unique blend of business analysis, marketing strategy, content creation, and entrepreneurial experience. Highlights include:57% reduction in marketing costs13% growth in Shopify sales0.5% improvement in conversion rate349% e-commerce revenue growth$7K in initial 3-month sales for a startup apparel brand61K+ YouTube subscribers and 95M+ viewsI’m passionate about using data to tell compelling business stories and drive smarter decision-making. Currently expanding my skills in SQL, Tableau, AI tools, and Google Data Analytics to further support business growth and optimization.Also an aviation enthusiast and FAA Remote Pilot Certified — always exploring new intersections of data, travel, and content.
Experience
Marketing Operations Specialist
Nov 2025 — Present
Education
Brigham Young University - Idaho
Bachelor of Science In Business Management Marketing
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