Seth Garon
Sr Director, Creative & Content @Centene Corporation
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WORK HISTORY
Sr Director, Creative & Content @Centene Corporation
Operationalized a comprehensive content ecosystem, from strategy to creation to activation.Collaborated cross-functionally with research, operations, marketers, media teams and data analytics to leverage insights and data, refine content strategies, ensure content alignment with objectives, drive deep consumer engagement and measure impact.Ensured all creative work aligned with brand identity, voice, and business objectives.Built a content creation ecosystem to produce compelling and engaging content across digital, social, video, print, and experiential platforms.Built and implemented a robust request intake and briefing process for creative, digital and media teams, improving content quality and consistency.Led training and change management initiatives for creative operations, ensuring smooth adoption across the organization.Leveraged AI tools such as ChatGPT, Claude, Writer, Firefly and others to generate content ideas and improve content creation efficiency.Ensured seamless integration of content into omnichannel marketing efforts, optimizing for different audiences and platforms.Conducted continuous audits and optimizations of content creation needs and resources, identifying and implementing engagement efficiencies and cost-saving measures.Oversaw the corporate interim brand re-design and governance, simplifying the organization\'s complex brand structure and reducing brand inconsistencies.Launched an updated Brand Resources intranet portal for simplified company-wide access to brand guidelines, assets and templates.Led agency operations and vendor management, ensuring seamless collaboration with external partners while optimizing efficiency.Developed and managed MSAs, SOWs and SLAs, streamlining contractual processes and improving vendor performance.Hired, managed and mentored the in-house creative team, improving team morale and productivity.
EDUCATION
University of Minnesota
Bachelor of Arts
University of Minnesota
B.A.
SKILLS
ABOUT SETH GARON
I\'m a Creative and Content executive who builds content ecosystems that deliver…
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