Seth Beroth
Digital Omni-Channel Demand Generation Marketing Manager
- Role
- Security Journey Lead, Digital Experience in Customer Success - Global Virtual Sales & Cs at Cisco
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Seth Beroth
Results-oriented marketing professional with a proven track record in program management and cross-functional collaboration. I have a passion for using the latest modern-marketing platforms and data to create the ultimate customer experience. I take pride in my reputation as a dedicated employee, my attention to detail, and my ability as both a strategic and tactical thinker to increase efficiency and solve business problems.
Experience
Security Journey Lead, Digital Experience in Customer Success - Global Virtual Sales & Cs
Jul 2017 — Present · Raleigh-Durham, NC, US
Tasked with building digital post-purchase programs at scale inside customer success when the industry was wholly focused on people-driven customer engagement. Manage a data-driven framework including marketing automation, customer experience and journey mapping that Cisco leverages for many subscription-based renewable products and services with focus on Security portfolio. Facilitate cross-org collaboration with data science, analytics, IT/ops, content development, channel strategy and platform execution to create powerful, individualized omni-channel support for customers. Marketing automation platform: Eloqua
Education
East Carolina University - College of Business
Master's degree, Business Administration and Management, General
2007 — 2009
East Carolina University - College of Business
Bachelor of Science, Business Administration, Accounting
2001 — 2006
Skills
- Time Management
- Customer Relationship Management (Crm)
- Field Marketing
- Eloqua
- Online Marketing
- Revenue Marketing
- Organizational Effectiveness
- Program Management
- Customer Support
- Relator
- Crm
- B2b Marketing
- Data Analytics
- Marketing
- Omni-Channel Marketing
- Tableau
- Business Relationship Building
- Networking
- Social Media Marketing
- Team Leadership
- Salesforce.com
- Customer Service
- Marketing Management
- Email Marketing
- Unica
- Inbound Marketing
- Leadership
- Sales
- Project Management
- Customer Satisfaction
- Training
- Dependable Team Player
- Lead Generation
- Vendor Management
- Demand Generation
- Marketo
- Digital Marketing
- Relationship Marketing
- Marketing Automation
- Product Knowledge
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