Seth Spencer

About Seth Spencer

As a strategic and innovative professional, I have hands-on experience in crafting transformative digital experiences and improving user interface while building brand image across media and software firms.Being skillful at offering client-centric solutions, I have leveraged expert design thinking methodologies to create UX and UI design processes and deliver cutting-edge solutions. I hold a proven record of enabling communication of design concepts by leading the ideation and creation of interactive prototypes.My expertise lies in revitalizing product design by showcasing UX expertise and implementing innovative technologies to minimize drop-off rates. As an influential leader, I have led the creation of a unique application that contributed to the revenue growth.A few of my career highlights include: • Led the transformation of a complex legacy system into a product alongside a team, leading to enhanced efficiency by 71.42% through a significant reduction in system usage time for field representatives from seven to two hours.• Spearheaded the end-to-end design and testing of a new app experience in less than a year at WongDoody, encompassing 200+ screens, 70+ functional flows, and 300+ user stories, resulting in an 8.5/10 average usability test score and flawless completion of all functional flows in field testing the native iOS iPad App. • Achieved successful launch of Clarity AI at the international level as Principal Product Designer, evidenced by a notable increase in user sign-ups and licenses sold by 92%.• Implemented a user-focused revamp of B2B and B2C mobile/web applications while improving understanding among engineering, marketing, product marketing, and sales teams.“Seth is what I refer to as a \'smokejumper\': he fights fires from inside the fire, and extinguishes them thoroughly. Seth is one of those design leaders with whom you can just \'set it and forget it\', and can either lead a team, or be a team of one.” – Phillip G, Group Vice President, Experience Design, WongDoody

Experience

1. Sr Product Design Director Principal

   WongDoody

   Apr 2022 — Present · NY, US

   Developed a robust design system from inception by collaboratively working with a small team and efficiently handling client interactions. Played a pivotal role in maintaining and advancing the product by adeptly performing diverse tasks from UX Design, UX Research, to UI Design.Highlights of accomplishments in this role include:• Led the transformation of a complex legacy system into a groundbreaking product alongside a team, leading to enhanced efficiency by 71.42% through a significant reduction in system usage time for field representatives from seven to two hours.• Drove the creation of a unique application that revolutionized and contributed to the company\'s brand recognition and revenue growth.• Created a native iPadOS mobile application to facilitate insurance companies in receiving and interpreting real-time data for thorough risk assessment based on diverse data points.• Spearheaded the end-to-end design and testing of a new app experience in less than a year, encompassing 200+ screens, 70+ functional flows, and 300+ user stories, resulting in an 8.5/10 average usability test score and flawless completion of all functional flows in field testing.

Education

• Columbia College Chicago

  Bachelor of Arts in Advertising Direction and Visual Communication Minor: Photography and Multimedia

  2002 — 2007