Seth Arora

About Seth Arora

Strategic and data-driven digital product leader with deep experience shaping the future of streaming, OTT, and digital subscription ecosystems. I specialize in transforming audience insights into measurable growth — delivering intuitive, high-performing digital experiences that engage users, increase lifetime value, and scale revenue.Currently leading digital product strategy for the Sundance Film Festival, I drive innovation across web, mobile, and OTT platforms — optimizing the digital experience for a global creative audience. My background includes major launches and platform expansions with TelevisaUnivision’s Vix and AMC Newtorks AMC+ — where I’ve built and mentored high-performing teams, championed experimentation, and defined roadmaps that deliver results.Core Strengths:Product Strategy • Subscription Growth • Cross-Platform Product Leadership • OTT & Mobile Platforms • Experimentation Frameworks • Audience Engagement • Revenue Optimization • Stakeholder Alignment • Data-Driven Decision Making

Experience

1. Director, Digital Product Management

   Sundance Institute

   May 2024 — Present · New York, NY, US

   Leading the Festival’s digital roadmap and multi-platform ecosystem—connecting global audiences to independent storytelling through data-driven design and user-centered innovation.Defined and executed the digital strategy across streaming, ticketing, and membership platforms, aligning cross-functional teams around shared growth objectives.Launched a personalized content recommendations engine leveraging audience and behavioral data to improve engagement, conversion, and retention.Optimized the digital purchase and subscription funnel—doubling active users and driving consistent year-over-year growth in ticketing and digital sales.Partnered with third-party vendors and internal engineering teams to launch new OTT and mobile experiences, expanding reach and accessibility worldwide.Championed innovation and experimentation, implementing frameworks that improved user satisfaction and lifetime value (LTV).Work with executive leadership, influencing investment and platform priorities.My key accomplishments include- Spearheading the successful launch of a new recommendations engine to boost user engagement- Optimizing the purchase funnel, resulting in a smoother user experience and improved revenue- Delivering a range of iterative improvements, such as web page feature flag scheduling and new details page updates- Managing partnerships with third-party vendors to develop and launch new OTT and Mobile applications.

Education

• Kingston University

  Bachelor of Science (BSc), Media Technology

  2003 — 2006

• SOAS University of London

  MA, Global Media and Postnational commmunications

  2009 — 2011

Skills

• Post Production
• Video
• Hd Video
• Film
• Digital Media
• Digital Asset Management
• Television
• Broadcast
• Avid
• Digital Video
• Avid Media Composer
• Broadcast Television
• Video Production
• Video Editing
• Film Production
• Quality Assurance
• Broadcast Engineering
• Color Grading
• Agile Methodologies
• Agile Testing
• Jira
• Software Quality Assurance
• Video Color Grading
• Video Post-Production
• Broadcasting
• Avid Technology Products