Shaina Estadilla

About Shaina Estadilla

I’m the Founder & Creative Director of Winnie Shine Designs, a brand dedicated to creating hand-illustrated products that inspire creativity, mindfulness, and connection.With over 10 years of marketing experience in the corporate world, I honed my skills leading full-funnel marketing strategies at companies like Amazon and ESPN, driving business growth and delivering impactful, data-driven campaigns. I’m passionate about blending creativity with strategy to build meaningful, customer-centric brand experiences.Strengths:• Full-funnel marketing strategy & business growth• Data-driven storytelling & content creation• Creative direction & product design• E-commerce & brand developmentLet’s connect if you\'re interested in creative collaboration, marketing strategy, or growing purpose-driven brands.

Experience

1. Founder & Creative Director

   Winnie Shine Designs Llc

   Jan 2025 — Present · Seattle, WA, US

   I launched Winnie Shine Designs to merge creativity, storytelling, and entrepreneurship into a brand that promotes joy, self-expression, and well-being. Through original, hand-drawn designs featuring Winnie the French Bulldog, I create and produce a range of products—including coloring books, self-care journals, stationery, and home goods. As founder, I lead product development, brand strategy, marketing, and customer experience, with a strong focus on building community and delivering high-quality, meaningful products.

Education

• Oak Harbor High School

  High School Diploma

• University of Washington

  Bachelor of Arts (B.A.), Business Administration and Management, General

Skills

• Microsoft Office
• Drawing
• Blogging
• Social Networking
• Market Research
• Social Media Marketing
• Editing
• Strategy
• Twitter
• Social Media
• Marketing
• Entrepreneurship
• Public Speaking
• Traditional Art Media
• Marketing Communications
• Facebook
• Press Releases