Sesh Iyer
Marketing at Shoppers Stop | Ex-Tata Neu, Amazon | CRM, Retention & Product Marketing Specialist | Growth & Lifecycle Management
- Role
- Deputy Manager - Loyalty Marketing at Shoppers Stop
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sesh Iyer
I specialize in the Science of Retention, leveraging data-driven CRM and Product Marketing to scale Customer Lifetime Value (LTV). With 5+ years of experience at Amazon, Tata Neu, and Shoppers Stop, I bridge the gap between product features and long-term user habits.Scaled Shoppers Stop’s \"First Citizen\" program, driving a 18% increase in LTV and a 12% reduction in churn via automated lifecycle loops.Orchestrated GTM strategies for Tata Neu, delivering 20% MAU growth and a 15% lift in cross-sell conversion.Optimized Amazon storefronts, improving CVR by 45 bps through high-traffic merchandising frameworks.
Experience
Deputy Manager - Loyalty Marketing
Nov 2025 — Present · Mumbai, IN
Driving CRM planning and execution for targeted customer segments, with a focus on repeat rate and bill value for Homestop, Ecom & stores Using customer cohorts and behavioural segments to decide offer depth, communication frequency, and campaign prioritisationAnalysing CRM metrics such as delivery, open rate, redemption, repeat behaviour, and efficiency of offersContributing to discussions on offer strategy and loyalty effectiveness, balancing conversion impact with cost efficiency
Education
K P B Hinduja College of Commerce 315 New Charni Road Mumbai 400 004
Bachelor of Management Studies , Business, Management, Marketing, and Related Support Services
2017 — 2020
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