Servesh Jasra
Category Leader - Make-up, Bath & Shower, D2C and Kids Beauty| Shaping Beauty Trends at Amazon India | Driving Growth with Elegance & Insight
- Role
- Head - Color Cosmetics, Bath & Shower at Amazon
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Servesh Jasra
I lead the Makeup, Beauty Tools & Accessories categories at Amazon India, driving end-to-end P&L ownership and long-term growth in one of the most dynamic and competitive spaces in e-commerce. Over the past 13+ years, I’ve built and scaled businesses across sales, channel partnerships, account management, and category leadership—developing deep expertise in shaping strategy, building teams, and delivering results at scale.With over a decade of people leadership experience, I’ve managed cross-functional and distributed teams across planning, marketing, and merchandising—navigating complex setups while staying grounded in customer insight and data-driven decision-making. I’m known for solving ambiguous problems, influencing across levels, and creating mechanisms that scale.Alongside my core category leadership, I also drive the organization’s AI-first initiatives—building lightweight apps, embedding automation into everyday workflows, and coaching teams. As part of the strategic AI charter, I focus on unlocking efficiency, productivity, and competitive edge through practical adoption of new tools and ways of working.What drives me is the opportunity to build: whether it’s launching new initiatives, scaling D2C partnerships, or shaping how technology and commerce intersect. I remain curious about consumer behavior, tech shifts, and the future of retail—and I value learning from others operating at this edge.
Experience
Head - Color Cosmetics, Bath & Shower
May 2025 — Present · Bengaluru, IN
Education
Visvesvaraya National Institute of Technology
Bachelor of Technology (B.Tech.)
2006 — 2010
Goa Institute of Management (GIM)
Master of Business Administration (MBA)
2010 — 2012
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