Sertaç Turan
Head of Seeds Bu (Commercial & Marketing) for France @Syngenta
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WORK HISTORY
Head of Seeds Bu (Commercial & Marketing) for France @Syngenta
FR
Global science-based agritech leader. employees across 90+ countries, dedicated to sustainable agriculture and crop innovation.Leading the commercial and marketing strategy for the Seeds Business Unit in France, with full P&L accountability and a team of 40 professionals.• Define and execute the commercial strategy to grow market share in line with the 5-year business plan and annual budget targets• Drive sales performance and gross profit delivery across the full seeds portfolio (cereals, oilseeds, corn)• Lead all people processes including performance management, talent review, and succession planning for a 40-person organization• Manage strategic relationships with key external stakeholders: distributors, cooperatives, and institutional partners• Contribute to the Seeds strategic agenda as a member of the Europe Regional Leadership Team• Representing Syngenta Seeds in French seed indutry bodies (UFS, SEMAE)• Achieved in 3 years : 19% sales increase, 21% EBITDA (proven operational efficiency with Function Expenses reduced)
EDUCATION
INSEAD
Leading Digital Transformation and Innovation Programme
École Supérieure de Commerce Et de Management - ESCEM
Master's degree, Business Administration and Management, General
INSEAD
Executive MBA, Business Administration and Management, General
ABOUT SERTAÇ TURAN
Senior commercial and marketing leader with 20+ years of experience driving growth in seeds and agricultural inputs across B2B environments. Proven track record of managing full P&L business units of up to 40 people, building go-to-market strategies, and delivering market share gains in highly competitive markets. My expertise spans the entire value chain: commercial strategy, portfolio management, product launches, strategic and field marketing, digital transformation, CRM implementation, and cross-functional team leadership. I combine deep sector knowledge with an international perspective, having worked across Europe. Industries: Seeds, Crop Protection, Agritech, Agricultural Cooperatives, B2B Services. Core competencies: Business Unit Management, P&L Ownership, Go-to-Market Strategy, Portfolio Management, Sales Leadership, Key Account Management, CRM Strategy, Team Development, Stakeholder Management, Digital Transformation.
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