John Serrano
Senior Director of Marketing & Growth @Marketbridge
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WORK HISTORY
Senior Director of Marketing & Growth @Marketbridge
NY, US
Marketbridge (formerly Intelisent)
EDUCATION
Baruch College
Bachelor of Business Administration, Marketing and Advertising
Bernard Baruch College
Bachelor of Business Administration, Marketing/Advertising
SKILLS
ABOUT JOHN SERRANO
EXTENSIVE EXPERIENCE DEVELOPING AND EXECUTING MUTI-CHANNEL INTEGRATED MARKETING STRATEGIES THAT EFFICIENTLY INCREASE CUSTOMER ACQUISITION, ENGAGEMENT AND RETENTION BY LEVERAGING KEY MOMENTS IN THE CUSTOMER JOURNEY. Proven multi-channel marketing background in email/postal communications, e-commerce, web analytics, print communications, e-catalogs, SEO/SEM, blogs, e-branding, e-promotions, campaign planning/analysis, customer base segmentation, referral programs and many other marketing initiatives to build partnerships and engage customers through relevant communications. I seek to work and thrive within a company that nurtures creative ideas and integrates a teamwork structure to meet company goals.Skills in: Illustrator | In-Design | Dreamweaver | Photoshop | Quark Express | Basic HTML and CSS | CMS managment | Google Analytics Marketing | ESP Management | E-commerce Development tools | Communispace | COGNOS | Sales Force | AS400 | MS Office | Counterpoint | Bilingual English & Spanish
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