Marco Serpa

Enterprise Inside Sales Representative @Softchoice

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2025 — Present

Enterprise Inside Sales Representative @Softchoice

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Toronto, ON, CA

I help large enterprises simplify technology purchasing and maximize the value of their software investments. As an Enterprise Inside Sales Representative (EISR), I partner with Account Executives and solution teams to run the day‑to‑day sales motion, owning quotes, renewals, and licensing operations so customers get fast, accurate answers and frictionless outcomes.What I doOwn the renewals rhythm for assigned accounts (90/60/30‑day cadence), coordinating quotes, pricing options and co‑term opportunities to reduce risk and avoid unnecessary year‑over‑year increases.Run day‑to‑day transactions (quotes, orders, reporting) and serve as the single point of contact alongside field sellers, keeping procurement clean and timely while driving visibility into pipeline and spend.Guide licensing choices and deal mechanics across publishers (e.g, Adobe VIP/ETLA, Microsoft EA/CSP), translating program changes into simple, actionable steps for stakeholders.Coordinate with Vendor Sales Specialists (VSS) and licensing operations to accelerate deal registration, special pricing, and complex bids across OEMs and distribution portals.Champion customer experience by standardizing processes, documenting preferences and escalations, and collaborating with solution architects to align purchases with business goals.HighlightsApple (2025): Supported Adobe renewals and license hygiene, aligning VIP Marketplace changes with procurement workflows to ensure continuity and compliance.2026 focus: Transitioned to managing large enterprise accounts, bringing a renewals‑first approach and consistent quoting discipline to complex, multi‑publisher environments.Tools & practicesSalesforce (SFDC), Softchoice Subscription Marketplace, Adobe Admin Console, Microsoft licensing workflows (EA/CSP), vendor deal registration portals; collaboration with VSS, licensing operations, and solutions teams.

EDUCATION

2019 — 2021

Humber College

Associate's degree, Business Management

2007 — 2009

Universidade Tuiuti do Paraná

Bachelor of Laws - LLB, Law

2013 — 2013

CORNERSTONE ACADEMIC COLLEGE

TESOL CERTIFICATE, Teaching English as a Second or Foreign Language/ESL Language Instructor

ABOUT MARCO SERPA

I am an Enterprise Inside Sales Representative at Softchoice with a strong background in customer experience, operations, and cross‑cultural communication. With experience across enterprise technology sales, education management, financial services, and international leadership, I bring a versatile skill set focused on delivering results in fast‑paced, complex environments.

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Marco Serpa — Enterprise Inside Sales Representative at Softchoice in Toronto, ON, CA | Unifers