Serina N.

About Serina N.

Creative and enthusiastic communications professional with 14 years of progressive experience across aviation, consumer technology, lifestyle and food/beverage industries. I currently work at Alaska Airlines as a Senior Employee Communications Manager driving the internal communications strategy for the commercial portfolio including Loyalty and Credit Cards, fleet/special liveries, lounges, global/network, alliances, real estate, marketing, e-commerce, innovation, uniforms, and guest products/experience, as well as oversee the strategy for Alaska Labor Relations. I previously lead internal communications for Community Relations, Diversity, Equity and Inclusion, Safety, the maintenance & engineering division and sustainability initiatives. Before joining Alaska, I served as an account manager for the Microsoft Education business and assisted with corporate communications for Ste. Michelle Wine Estates. Prior to joining WE for the second time, at Kiterocket I was an account lead for Stemilt Growers, Closet Envy, Tokyo Smoke, and Weimann Maclise Family of Restaurants, responsible for daily client communication, writing and executing digital marketing and PR campaign plans as well as directing account teams on everything from material creation to media relations. Instrumental in creating influencer programs from the ground up, I had strong relationships with media and food bloggers nationwide. Specialties: Strategic Campaign Planning, Internal Communications, Project and Budget Management, Event Management, Media Materials Development, Pitching, Coverage Reporting, Proficient in AP style, Consumer PR, Tech PR, Social Media Monitoring, Coaching, Sales, Public Relations, Communication, Marketing, Customer Service, Broadcast Media Relations, Team Management/Leadership, StorytellingPlatform/tools experience: Canva, Cision, CisionPoint, CisionShowroom, Critical Mention, BurrellesLuce, Grouphigh, Radian6, Brandwatch, Hootsuite, iMovie, Citrix OneView, Wordpress, HubSpot, Google Analytics, Dreamweaver, Smartsheet

Experience

1. Senior Employee Communications Manager

   Alaska Airlines

   Feb 2024 — Present

   Drive the internal communications strategy for the Commercial portfolio including Loyalty and Credit Cards, fleet/special liveries, lounges, global/network, alliances, real estate, marketing, e-commerce, innovation, uniforms, and guest products/experience, as well as oversee the strategy for Alaska Labor Relations.

Education

• Seattle School of Visual Concepts

  Public Relations

  2009 — 2009

• University of Washington

  Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication

  2008 — 2010

• Everett Community College

  Associates in Arts and Sciences, Communications

  2007 — 2008