Serina Ness
Senior Vice President, Finance and Accounting @Identity Digital Inc.
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WORK HISTORY
Senior Vice President, Finance and Accounting @Identity Digital Inc.
Bellevue, WA, US
Identity Digital (fka Donuts Inc.) manages the world\'s largest and most relevant portfolio of new top-level domains, offering individuals and organizations new ways to promote and enhance their true digital identities- Member of the executive team driving company strategy and growth- Work closely with private equity firm and Board to align company financial goals- Manage all aspects of the financial accounting, reporting, treasury, and tax functions for the company- Built a strong accounting team along with world-class financial systems, processes and controls- Lead the due diligence and back office integration of the $213MM acquisition of Rightside Group (2017)(NASD:NAME) and the acquisition of Afilias, a leading top-level domain registry service provider and DNS solutions expert (2020)- Key contributor to the successful sale of Donuts to private equity firms Abry Partners (2018) and Ethos Capital (2021)
ABOUT SERINA NESS
Executive-level accounting professional with 25 years of extensive public and private accounting experience in diverse industries including ecommerce, multi-channel retail, and technology. Areas of expertise include partnering with senior management to develop and execute on company goals, building strong teams and world-class financial systems and processes, directing due diligence and back-office integrations on mergers and acquisitions, treasury and cash flow management, international operations, and managing accounting departments for optimal efficiency.
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