Serina Ness

About Serina Ness

Executive-level accounting professional with 25 years of extensive public and private accounting experience in diverse industries including ecommerce, multi-channel retail, and technology. Areas of expertise include partnering with senior management to develop and execute on company goals, building strong teams and world-class financial systems and processes, directing due diligence and back-office integrations on mergers and acquisitions, treasury and cash flow management, international operations, and managing accounting departments for optimal efficiency.

Experience

1. Senior Vice President, Finance and Accounting

   Identity Digital Inc.

   Jul 2014 — Present · Bellevue, WA, US

   Identity Digital (fka Donuts Inc.) manages the world\'s largest and most relevant portfolio of new top-level domains, offering individuals and organizations new ways to promote and enhance their true digital identities- Member of the executive team driving company strategy and growth- Work closely with private equity firm and Board to align company financial goals- Manage all aspects of the financial accounting, reporting, treasury, and tax functions for the company- Built a strong accounting team along with world-class financial systems, processes and controls- Lead the due diligence and back office integration of the $213MM acquisition of Rightside Group (2017)(NASD:NAME) and the acquisition of Afilias, a leading top-level domain registry service provider and DNS solutions expert (2020)- Key contributor to the successful sale of Donuts to private equity firms Abry Partners (2018) and Ethos Capital (2021)