Sergio Esteban Gil
Head of Global Brand Marketing and Customer Journey at Case Ih @CNH
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WORK HISTORY
Head of Global Brand Marketing and Customer Journey at Case Ih @CNH
US
Lead global marketing direction for Case IH, defining visual identity, tone of voice, and storytelling across all touchpoints (brand, product, corporate).• Build and oversee a global content studio model integrating regional agencies and internal teams to ensure consistent brand storytelling across 50+ markets.• Oversee digital brand experience, partnering digital teams, UX, and performance teams to enhance customer journeys and conversion paths.• Partner with product, regional, and dealer teams to create launch storytelling packages delivering human-centered narratives beyond product specs.• Own and evolve brand DNA and global design systems ensuring premium and consistent expression across digital, product, dealer, and event touchpoints.• Lead \'Voice of Customer\' and \'Voice of Dealer\' programs translating insights into creative briefs and brand experience improvements.• Drive sustainability and PR narratives that connect CNH innovation with real-world agricultural impact.
EDUCATION
Instituto Secundario El Salvador
Bachelor of Business Administration (BBA), Business/Managerial Economics
Universidad Empresarial 'Siglo 21'
Public Relations, Communications
Universidad de 'San Andrés'
Brand Academy Iveco
SKILLS
ABOUT SERGIO ESTEBAN GIL
Passionate global marketing leader with 15+ years of experience driving brand growth and transformation across agriculture, industrial, and lifestyle sectors. Currently leading global marketing and communication strategies that connect brands with culture and innovation across regions.Based in the U.S, I bring a global perspective shaped by roles in Latin America and North America — managing teams, agencies, and global brand campaigns with measurable business impact.Known for building brand ecosystems that balance global consistency with local relevance, I’m passionate about storytelling that bridges technology, sustainability, and human connection.
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