Sergio Abate
Head of Digital Marketing @Ansa
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WORK HISTORY
Head of Digital Marketing @Ansa
Responsible for development and management of Digital Activities and Projects: Web, App, Social and Podcast
EDUCATION
SDA Bocconi
CEGA (Corso di Economia e Gestione Aziendale)
SKILLS
ABOUT SERGIO ABATE
Chief Digital & Innovation Officer. My managerial profile is characterized by many years of experience in managing complex Business Units of Private Companies operating in the following industrial sectors: Traditional and Digital Publishing (OTT, Web, Mobile, Social Media), Analogue, Digital and Satellite TV, TelecommunicationsI have excellent managerial skills in planning, organizing, controlling and managing a complex structure; excellent ability to develop strategies both for innovation and for the diversification and increase of revenues. Ability to work within tight deadlines and budgetsExtensive experience in the management of digital business based on different models: B2C Premium (MicroPayments and subscriptions), B2B, Display and Programmatic AdvertisingSpecializations: Content, Service and Product Innovation - Marketing - Communication - Business Development - Strategic Partnership - Digital Media Strategy - Digital Media Marketing - Social Media Strategy - Social Media Marketing - E-commerce - Web Analytics - Display and Programmatic Advertising
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