Sergio Santinelli

Chief Operating Officer @Baseline

Toronto, ON, CA

Scaling a SaaS platform for private lenders | Driving Product Vision, Growth Strategy & Team EmpowermentAs COO at Baseline, I bridge the gap between customer needs and product development, ensuring our platform evolves into a must-have tool for private lenders. My role spans product leadership, growth strategy, and team development, with a strong focus on shifting from a feature-factory mindset to a product discovery culture.Product & Strategy: Lead product vision and roadmap, deeply engaging with customers to understand their pain points and ensuring our solutions align with their ultimate intent.Scaling Growth: Helped build the platform from zero to a tool that clients rely on it daily, resulting in a 450% growth.Building Teams: Spearheading the transition to independent, cross-functional teams, fostering collaboration between engineering, design, and product to deliver high-impact solutions.Empowering Innovation: Championing a culture where teams take ownership, experiment, and iterate based on real customer insights, making our product development more effective and aligned with user needs.Hiring & Leadership: Defining hiring strategy to ensure we bring in talent that thrives in a fast-paced, adaptable environment, capable of pushing boundaries and delivering meaningful impact.