Sergio Rojas
Associate Consultant @Enactus Warwick
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WORK HISTORY
Associate Consultant @Enactus Warwick
Coventry, GB
Estrategia empresarial y comercial: Diseñar el reposicionamiento comercial de una fundación dedicada al embalaje, redefiniendo su propuesta de valor y su estrategia de comercialización para pasar de un discurso benéfico a uno competitivo como socio industrialCaptación de clientes B2B y crecimiento de los ingresos: Estructurar una estrategia integral de captación de clientes dirigida a contratos de fabricación de gran volumen, impulsando una expansión de los ingresos prevista mediante el desarrollo empresarial personalizado y manuales de divulgaciónOperaciones de ventas e implementación de KPI: Crear un panel de control de KPI basado en datos y un canal de seguimiento de ventas para supervisar las conversiones de clientes potenciales, alineando operaciones optimizadas y sostenibilidad de los procesos y rentabilidad
EDUCATION
Pontificia Universidad Javeriana
Ingeniero Industrial, Industrial Engineering
University of Warwick
MSc, International Trade, Strategy and Operations
ABOUT SERGIO ROJAS
Industrial Engineer with 5+ years of experience driving business analytics for commercial and operations strategy across retail, manufacturing and e-commerce environments. Currently completing an MSc in International Trade, Strategy & Operations at Warwick Manufacturing Group, with a focus on market analysis, global value chains and competitive strategy.My experience started by identifying untapped data in SME operations and turning it into actionable commercial strategy. Since then, I’ve worked across pricing, customer segmentation, market analysis, and supply chain optimisation, using business analytics and KPI frameworks to guide decisions. As Co-Founder and Operations Executive, I led end-to-end business transformation, building scalable models and driving revenue growth through data-driven insights and cross-functional execution, shaping a practical and results-oriented approach to strategy.
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