Sergio Pucheta

WORK HISTORY

EDUCATION

ABOUT SERGIO PUCHETA

I currently serve as Global Head of Product Management & Strategic Pricing at Continental, with end-to-end executive responsibility for global product and pricing governance across Europe, China, and the Americas, including full accountability for P&L performance at portfolio level. In this role, I lead global organizations and decision-making frameworks that align product strategy, pricing discipline, and sales execution to deliver sustainable revenue growth and margin optimization.I have established and standardized global processes for product management, pricing, and portfolio governance, enabling transparency, scalability, and consistent commercial performance across regions. Through close leadership alignment with global sales and regional business units, I have driven measurable sales impact, strengthened pricing realization, and improved profitability across diverse markets and customer segments.Previously, I held executive innovation leadership roles for the Americas and North America at Continental, where I led large, cross-regional teams and managed high-value innovation portfolios with direct commercial relevance. My global leadership experience spans China, Europe, and the Americas, allowing me to operate effectively across complex organizational structures, cultures, and market dynamics.My people-oriented leadership style is characterized by enterprise thinking, governance discipline, and results orientation, with a strong focus on transforming global organizations, scaling best practices, and delivering sustained business impact within the automotive industry.