Sergio Pelaez

About Sergio Pelaez

Dynamic and innovative Digital Media Manager with over a decade of experience leading…

Experience

1. Sr Digital Media Manager

   Not Impossible Labs

   Oct 2021 — Present · Venice, CA, US

   Lead all aspects of the studio’s digital asset lifecycle, from ingest and organization through delivery and long-term archiving, ensuring assets are structured, searchable, and accessible across creative, production, and marketing teams. Build and manage a robust Digital Asset Management (DAM) system using Brandfolder, defining folder hierarchies, metadata taxonomies, and permissions to ensure efficient retrieval and consistent use of content across multiple departments. Collaborate closely with Creative, Editorial, Legal, and Marketing teams to verify content rights, usage terms, and compliance, maintaining accurate documentation for internal and external deliverables. Oversee live and recorded production workflows, coordinating camera operations, lighting, and multi-channel audio for web streams, promotional shoots, and branded storytelling projects. Serve as post-production lead, editing video and audio content using Adobe Premiere Pro, Media Encoder, and After Effects, while ensuring proper codecs, aspect ratios, and delivery specifications for each platform. Act as audio engineer for internal and client-based projects, managing studio sessions, equipment setup, and multitrack recording, including the production of CEO audiobook recordings in Ableton Live. Administer shared storage infrastructure (NAS, SAN, and cloud systems), monitoring performance, maintaining backups, and enforcing access controls to safeguard high-value media. Establish company-wide standards for file naming, metadata tagging, and version control, ensuring uniform organization and accurate tracking of thousands of digital assets. Coordinate international production efforts, collaborating with remote teams, manage secure media transfers, review sessions, and final content delivery. Implement efficient media ingestion and transfer pipelines, integrating tools such as Aspera and EditReady to optimize file movement between field and post-production environments.

Education

• California State University, Northridge

  Bachelor's degree, Cinematography and Film/Video Production

Skills

• Video Production
• Post Production
• Digital Video
• Broadcast
• Hd Video
• Avid
• Broadcast Television
• Social Media
• Video
• New Media
• Final Cut Pro
• Television
• Producing
• Digital Media
• Avid Media Composer