Sergio Morales
Division General Manager at Pratt Industries (Lewisburg Container)
- Role
- Division General Manager at Pratt Industries
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Sergio Morales
I specialize on leading and building capability for organizations focused on commercializing disruptive technology in the packaging industry. Experience in General Management, Sales, Marketing, Financial Analysis and Operations.I\'ve been responsible of commercializing first-in-it\'s kind offerings (Brand Ready Packaging, Litho-Corr, Digital Pre-Print) that create value for brand owners by enabling them to use corrugated packaging as a marketing tool and realize enormous supply chain benefits.I have expertise developing new businesses and services. My experience ranges from formulating a strategy and business case to opening a brand new facility from the ground-up. I\'ve successfully built capabilities to support the commercialization of new product launches, and have success managing multi-functional teams that include sales and marketing professionals, graphic designers, packaging engineers, project managers, financial analysts, industrial engineers and plant operations.I am skilled at developing high level strategy and have a strong financial analysis background. These coupled with my experience managing day to day operations, and executing projects makes me a well rounded professional that knows how to set a strategy and carry it through to completion.Specialties: General Manager, organizational change, Brand Development, Product Development, Demand Generation, Pricing, Quality and Process Control, Sales Strategy/Marketing, Customer Service, Scheduling, Paper Purchase, Greenfield Start-up, Logistics. Demand and Supply Optimization. Business Analysis, Finacial Analysis, Cost Analysis, Digital Printing, Shopper Marketing
Experience
Division General Manager
Jul 2024 — Present · Cincinnati, OH, US
Leading Pratt Color. Pratt Industries High Graphics and Digital print division.
Education
New Mexico State University
BS, Industrial Engineering, Leadership & Motivation
1996 — 1996
Instituto Tecnológico y de Estudios Superiores de Monterrey
IIS, Industrial and Systems Engineering
1993 — 1997
Duke University - The Fuqua School of Business
MBA, Marketing & finance
2001 — 2003
Bachillerato Alexander Bain
Bachiller, Preparatoria
1986 — 1992
Skills
- Production Planning
- Customer Service
- Sap Products
- Cross-Functional Team Leadership
- Financial Analysis
- Sap
- Pricing
- Management
- Business Analysis
- Project Management
- Strategic Planning
- Forecasting
- Continuous Improvement
- Strategy
- Business Strategy
- Leadership
- Manufacturing
- Competitive Analysis
- Logistics
- New Business Development
- Product Development
- Process Improvement
- Supply
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