Sergio Cardoso
Business Development Manager at Amazon Web Services (AWS)
- Role
- Sr Tech Business Development, Ww Go-to-market Specialist, Ai Ml at Amazon Web Services (AWS)
- Location
- Arlington, VA, US
- LinkedIn followers
- 500 followers
About Sergio Cardoso
As a seasoned business development leader with over six years at Amazon Web Services, I have driven growth through strategic innovation and deep customer partnership. Most recently, as Sr. Tech Business Development, Worldwide Go-To-Market Specialist for AI/ML, I architected and implemented global go-to-market strategies that translated AWS’s generative AI vision into practical solutions, securing Fortune 500 and public sector “lighthouse” customers and establishing standard-setting reference architectures. Prior to that, in my role as Sr. Technical Business Development Manager for AWS Marketplace, I led the go-to-market strategy across Latin America, unified partner and customer messaging, and optimized the partner journey through data-driven campaigns and automation. Known for being a trusted advisor to executives, I combine technical fluency in AI and cloud with commercial acumen, driving adoption, forging strategic partnerships, and championing innovation at scale.
Experience
Sr Tech Business Development, Ww Go-to-market Specialist, Ai Ml
Feb 2025 — Present · Arlington, VA, US
I work on the worldwide go-to-market strategy for AWS\'s Generative AI services, connecting cutting-edge technology with real-world business needs.My responsibilities- Go-To-Market Strategy: Architected and executed comprehensive GTM strategies, resulting in GenAI adoption among enterprise and public sector customers. Developed targeted marketing campaigns that significantly increased awareness and demand for AWS GenAI services- Established as a trusted advisor to C-suite executives and technical leaders, articulating the business value and technical implications of GenAI adoption- Orchestrate partnerships with Fortune 500 companies, driving GenAI integration into core business processes. Secured multiple lighthouse customers, setting industry benchmarks for GenAI application- Collaborate closely with AWS Product and Technical teams to conceptualize and develop groundbreaking GenAI solutions. Instrumental in creating reference architectures and best practices that have become industry standards- Work with cross-functional team of sales, marketing, and technical specialists to ensure seamless execution of GenAI initiatives. Foster a culture of innovation and customer obsession.
Education
Universidad del Rosario
Bachelor of Commerce with Honours: Finance and International Trade, Business, Commerce and Management Studies
2007 — 2013
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