Sergio Bolduri

Marketing Manager @Zucchetti

Lodi, IT

I define and coordinate strategic marketing activities for the B2B target market, with a strong focus on lead generation, brand identity and brand awareness, and support for the launch of new digital solutions. I plan and supervise the execution of multichannel campaigns – both digital and offline – working in close coordination with the sales team and Business Unit management.gement.I oversee positioning and go-to-market projects, collaborating with sales, product management and other business functions. I monitor campaign performance through data analysis and adjust strategies based on business objectives.I also coordinate proprietary market research projects with over responses per year, along with customer satisfaction surveys, ensuring brand consistency and visibility across traditional above-the-line channels and below-the-line digital touchpoints, including original content formats such as the corporate podcast.