Sergey Kozlenko
Head of Brand Management @Lamoda
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WORK HISTORY
Head of Brand Management @Lamoda
Moscow, RU
Lamoda is one of the biggest fashion & lifestyle e-commerce project in Russia & CIS, which provides affordable fashion for everyone and helps you live in style. I am responsible for launching ad brand campaigns, social media, influence marketing and special projects. My main deliverables:* Launched 30+ brand ad campaigns and special online and offline projects yearly with the bloggers, celebrities within the timelines and budgets, contributing to the company\'s revenue…
EDUCATION
Moscow State University of Economics, Statistics and Informatics (Monitoring of advertising business)
Bachelor's degree, Marketing
ABOUT SERGEY KOZLENKO
Hello, my name is Sergey. I am an enthusiastic and committed brand manager with 10+ years of experience developing strategic marketing plans, and designing and launching effective campaigns to build revenue. Areas of expertise include Marketing, Media, and Analytics. Possess a helicopter view and follow a data-driven approach. I am having experience in Launching online and offline ad activities to increase business indicators. Leading Team and Control Marketing Budget. Making cross-functional projects with other Teams. Conducting independent research with agencies. Market & Competitors Research. Responsibility, vitality, punctuality, team player and team lead, accuracy, fast learning capability, sociability, literate speech and write MS Office, AppsFlyer, AppMetrica, FireBase, Yandex.Metrics, Google Analytics, SimilarWeb, Palomars (TV Index), iStar (TNS Web Index)
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