Serene Tay
Quantitative Ux Researcher @trivago
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WORK HISTORY
Quantitative Ux Researcher @trivago
North Rhine-Westphalia, DE
Designing and executing quantitative UX studies to evaluate new and/or optimized features on the product, primarily utilizing quantitative usability tests, design surveys, intercept surveys, and competitive benchmarking - Managing NPS tracking and analysis in 30+ locales; establishing UX metrics for key product areas in top 5 locales- Analyzing heatmaps and session recordings to capture in-session user behaviour and feedback - Working closely with Product Managers, UX Designers, UX Copywriters and Localization Managers to drive product optimizations across trivago\'s desktop and mobile platforms
EDUCATION
Singapore Management University
Bachelor of Business Management (BBM), Marketing & Finance
Anglo-Chinese Junior College
Pre-University (GCE A Levels)
SKILLS
ABOUT SERENE TAY
Quantitative UX Researcher at trivago
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