Serena Eng
Project Manager, Growth Strategy and Optimization @T. Rowe Price
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WORK HISTORY
Project Manager, Growth Strategy and Optimization @T. Rowe Price
Owings Mills, MD, US
Optimized the Go-to-Market (GTM) Activation process by conducting a current-state analysis and developing a 6-month roadmap, resulting in streamlined workflows and increased capacity- Redesigned quarterly planning process for the GTM team, freeing up 75+ hours per quarter, enabling teams to focus on strategic initiatives and client growth- Prioritize resources across 20+ campaigns that increased managed assets, ensuring high-impact deliverables were effectively ranked- Facilitate cross-functional collaboration across Marketing, Product, and other key stakeholders, maintaining consistent prioritization and communication of goals- Designed and manage an integrated Marketing Communications calendar, increasing team visibility and streamlining communication across departments for better project alignment. Secured departmental buy-in and provided training to ensure successful adoption of new tools and processes.
EDUCATION
University of California, Berkeley
Bachelor of Arts (B.A.), Cognitive Science
ABOUT SERENA ENG
I am a Project Manager that thrives in a dynamic and fast-paced environment. My main role is to drive processes and collaboration to get deliverables ready on time. I coordinate timelines for 10 or more concurrent projects while prioritizing requests daily. I communicate key information with the leadership team and stakeholders to ensure business goals are aligned. I also have experience as a Product Manager. I am hands-on with product, where I plan and execute throughout the product lifecycle, which includes: defining the product vision, gathering information, and prioritizing requirements. I work cross-functionally with design and engineering, and keep in close touch with sales, account management, and leadership teams. Skills Business: Jira, Trello, Clickup, Sprint, Scrum, Agile, Customer Service Technical: Adobe Photoshop, Illustrator, Premiere Pro, Sketch, Framer, Python, HTML, CSS, Microsoft Office, iMovie, Google Analytics, Shopify Website: https://serenawunders.wordpress.com
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