Serena Woods

Strategic communications and campaign expert

Role: Senior Director at Rockford Gray
Location: Denver, CO, US
LinkedIn followers: 500 followers

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About Serena Woods

I am an expert strategic communications and campaign strategist. From managing…

Experience

Senior Director
Rockford Gray
Feb 2025 — Present · Denver, CO, US
Rockford Gray is a Denver-based communications firm, providing communication services to a multitude of industries. I am on this Denver-based communications agency\'s team of senior consultants.

Education

University of Oregon
Public Relations, Journalism, Communications, History
2000 — 2004

Skills

Nonprofits
Campaigns
Coalitions
Public Policy
Political Consulting
Policy
Strategic Communications
Politics
Social Media
Political Communication
Online Communications
Political Campaigns
Public Affairs
Policy Analysis
Speech Writing
Legislation
Community Organizing
Community Outreach
Legislative Relations
Volunteer Management
Message Development
Political Science
Fundraising
Media Relations
Messaging

Contact information

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Work email
•••••@rockfordgray.com
Personal email
•••••@•••••.com
Direct dial
+15•••••••94

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Current company

Rockford Gray

Public Relations and Communications Services · 9 employees · Founded 2003 · Denver, Colorado, United States

Rockford Gray offers crisis management counsel, media training and presentation skills coaching. We provide strategic communications guidance for a diverse set of clients in industries varying from healthcare to construction to insurance to entertainment to hospitality to financial services to aerospace, government and more. The partners in Rockford Gray have made careers as journalists. This unique background informs our counsel and training with spokespeople, professional communicators and high-level executives. More than 20 years ago we held our first media skills workshop. That has evolved into small group, large group and one-on-one training that can be delivered over the course of a day or in one-hour chunks. We create scenarios for participants that are recorded and critiqued in real time. We are in the business of helping to prepare for and then manage a crisis. Rockford Gray’s solution to crisis response is four fold: 1. Create or update an actionable Crisis Plan. Train the crisis team on how to execute on that plan through simulation exercises. Provide real-time counsel to clients during crises. Evaluate effectiveness, revise the plan and train again to keep everyone current. For presentation skills training we start by delivering Rockford Gray’s 12 Steps to Better Presentations. And then through videotaping simulated performances by our subject, we are able to identify strengths and weaknesses in the participant’s communication style. From this baseline, we then pinpoint positive communication behaviors that need to be converted into effective communication habits. Rockford Gray is also in the business of providing both strategic direction and media relations counsel either for short-term engagements, or over the length of a campaign. In Summary, our goal in strategic communications consulting is to minimize the client’s time investment and create an efficient communications process that achieves measurable outcomes.

rockfordgray.com

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About Serena Woods

Experience

Senior Director

Education

University of Oregon

Skills

Find verified contacts for anyone on LinkedIn