Serena Verweire

About Serena Verweire

I’m an Event Sales Coordinator with SSA Group at COSI, where I sell and produce high-volume experiential events, including COSI After Dark—welcoming 2,300+ guests monthly. I manage full-cycle event execution from sales and logistics to vendor management, marketing approvals, and on-site production.In addition to private event sales (100+ events sold and executed), I develop sponsorship packages and cultivate strategic brand partnerships for COSI After Dark. I actively source and bring brands into COSI, serving as a liaison between corporate partners, marketing teams, and internal stakeholders to create high-impact collaborations and new revenue streams.Outside of COSI, I perform and produce under the name Serene Dion, where I independently market and execute ticketed nightlife experiences. I’ve grown my personal brand to 11.4K+ followers and 150K+ organic views, leveraging social strategy, content creation, and community-building to drive attendance and engagement.My work sits at the intersection of experiential marketing, partnership development, audience growth, and creative production—blending revenue strategy with cultural impact.

Experience

1. Strategic Advisor

   Verge Monarch

   Jul 2023 — Present · Columbus, OH, US

   Creating strategic business and operation standards and future planning Marketing ConsultingAccount ManagerAccount Invoicing Full social media management Experience with Buffer (Social Media management platform)Contract Negotiation and creation

Education

• Ohio University

  Master of Education - MEd, Higher Education/Higher Education Administration

• Ohio University

  Study Abroad

• Ohio University

  Bachelor’s Degree, Child and family studies

  2014

• Watkins memorial high school

  High school diploma

  2010 — 2014